10 Jan 2012

The Slow Death of Google+?

According to the data analytics company Chitika, Google+ traffic has dropped by as much as 60% since its public launch in September. Chitika believe that as everybody (more or less) is already on Facebook and the two services are so similar, there is really no great incentive for people to use the service. Google was initially able to get users to sign up but there has been a huge drop off recently, probably due to the reasons already mentioned. I think there might also be an element of social networking fatigue. It is difficult enough to keep up to date with Facebook, Twitter and the whole myriad of other social networking sites without joining another one which essentially replicates an existing service.

Google+ pages for libraries are available with a handy guide here, but I am betting that Google+ will eventually have the same fate as Google Buzz.


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