Instead, Stern suggests that a more
“transformational evaluation and redesign” for our services may be called for –
“abandoning” less important operations even if they are traditionally
associated with the library, and enhancing those that are the key sources of
value to our users. This may sound radical to some, but Stern certainly has a
point when he argues “justifying budgets to simply maintain the status quo will
not be as successful as offering better services with the same budget”. Perhaps
this is the entrepreneurial spirit that we as librarians must now try to embrace? In the same way that Brian Matthews asked us to "think like a start-up", Stern's idea forces us to re-evaluate some of our most fundamental philosophies.
Indeed,
this kind of transformation requires a full-scale organisational review, which is the primary focus of the book. Around a third of the book is taken
up with various analysis techniques that can be used in the review process,
including Project Management, Interest based Problem Solving for identifying
hidden causal factors, and Service Quality Improvement. Stern also advises managers to
decide on and be clear about their endpoints and desired outcomes from the very
start, and to communicate these intentions to all staff, emphasising the
ongoing nature of the review and quality process. His primary decision
framework for assigning resources is both simple and memorable: Do (at the
highest level), Delegate, Delay and Drop (“purposeful abandonment”). Drop
sounds unfortunate, but may be necessary if we are serious about reshaping our
services in a sustainable way over the longer term. The chapter on utilising
data is particularly helpful for those who may not be particularly willing statisticians.
The pragmatic and practical advice highlights simple yet effective techniques
such as, tailoring your message to your audience's motives (obvious but often ignored), using powerful and simple
graphics to convey your message, and demonstrating your data in a broader
context to give relative value and meaning to your story.
It’s
primarily a book about transforming what we do rather than re-engineering our existing
services, an idea that may feel uncomfortable to some at first. It’s not a decision-making handbook, but instead one that makes us question
how we make strategic decisions and manage our services (in fact, Stern frontloads this lack of detail regarding management tools and techniques). Do we treat the symptoms rather than the
problems? Are we willing to really reassess
our culture and core historical and traditional services? These are the bigger questions that
perhaps we should be asking ourselves.
How Libraries Make Tough Choices in Difficult Times: Purposeful abandonment is published by Chandos, February 2013, 226 p., £47.50.
How Libraries Make Tough Choices in Difficult Times: Purposeful abandonment is published by Chandos, February 2013, 226 p., £47.50.
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