Which social media platform does the job?

The vast majority of libraries deploy social media platforms to reach their respective demographics. For good reason, libraries keep their patrons up to scratch through the use of Blogs, Facebook and, increasingly, Twitter. A static library website just doesn't fit the bill anymore. The reality is that maintaining a fluid social media presence requires human resources that are a scarce commodity these days. It's important, therefore, to decide carefully which platform to choose from. The infographic below provides a comparative snapshot overview of the main social media tools out there (Pinterest would have been a good addition here).

(Source: Zintro)